Google’s Privacy Sandbox—We’re all FLoCed

Google’s Privacy Sandbox—We’re all FLoCed By Ken Glueck, Executive Vice President, Oracle—March 7, 2021 To hear Google tell it, consumer privacy is now so important that it has decided to stop tracking and targeting individuals across the internet. Examined closely, Google’s announcement does nothing to protect consumers while advancing its campaign of anticompetitive conduct. Google positions […]

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Is AdTech About to be FLOC’d by Google?

Category: Marketing and Advertising

Is AdTech About to be FLOC’d by Google? As many of you know, we love bulls at El Toro. Our intern program is called “Running with the Bulls;” our office has been called “The Bullpen” by local media outlets, and; our annual user conference is named “Round Up.” The year 2021 was always going to […]

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Red E App And El Toro Collaborate On Workplace Contact Tracing App, HealthePassport

Category: Marketing and Advertising

The old saying, “two heads are better than one” certainly rings true for regional Endeavor Entrepreneurs Jonathan Erwin and Patrick Goodman of Red e App, and Stacy Griggs, CEO and President of El Toro Marketing. The two companies have recently combined their entrepreneurial strengths to create HealthePassport, a comprehensive health management solution to help companies reopen safely and continue to protect the health […]

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The Case of Advertising Fraud, Non-Human Traffic, and Viewability: What You Need to Know

Category: Marketing and Advertising

By: Aaron Peabody Do you advertise online? Have you ever wondered who is actually viewing and clicking on your ads? Did you ever get the feeling that something wasn’t quite right? We have. And when we performed some simple math and basic research, we were astonished at what we found. Each year advertisers are inundated […]

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The Company that Killed the Cookie

Category: Marketing and Advertising

Kramer Caswell In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting–the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to […]

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Google Chrome Will Drop Third-Party Cookies In 2 Years

Category: Marketing and Advertising

by Sarah Sluis // Tuesday, January 14th, 2020 – 11:00 am Third-party cookies – the backbone of programmatic advertising – are not long for this world. Google’s Chrome browser will phase them out in two years, according to a Tuesday blog post. Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first […]

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